Reasons why you need to have video as part of your business marketing

Video today has become a bigger and bigger part of life on social media and if you are not leveraging that as part of your business marketing then you can be loosing out. Here are some of the reasons why you should be using video.

Video Increases Sales

Studies have shown that adding a product video or an explainer video on your page can increase the likelihood of a sale by 80%. Over 60% of businesses have started using video as a part of their marketing strategy and over 80% of those feel that having video has become an important part of their marketing strategy.

Mobile Users Love Video

Almost 90% of mobile users will watch video on their phone. People are more likely to stop and watch a video then stop to read an ad. Plus the number of smartphone users keeps growing every year.

Video is More Personable

When users watch a video they get to see your personality and passion for what you do. Sure you can read all about a product or service, but to have it explained by you will get you a lot more engagement.

Video can help your ranking on Google

Google now owns YouTube so having an embedded video on your website will increase your chances of showing up on the first page of Google search.

Conclusion

These are just a few of the reasons why video is so important for business and brands these days. While hiring a video production company to make these videos for you may not be the cheapest option your return on your investment will be well worth it. David Spector media has all of the proper tools to help you produce, shoot and edit a video that will help your business grow. If you are interested in having a free consultation to discuss options to help your business with video please visit the contact me page and fill out the form and I will get back to you to schedule an appointment.

Sony FS5 review after a year of use

I have had my Sony FS5 cinema camera for just over a year now and I have had the chance to put it through it’s paces during that time. I have used it on corporate shoots, events, short films and even a reality show.

This camera was expensive costing my $6500 but I feel that it was worth every cent. Having a 4K camera with no record limits like I have on my Sony A7ii along with advanced audio with the two XLR inputs and built in variable ND filters make this an amazing camera.

The cons of this camera are the LCD screen as it is not of the highest quality and I really wish that it had a built in sun shade or the ability to attach a loupe like the FS7 has. The other con are the upgrades that you have to pay for like the Raw and HFR upgrades for $500 each. Sony has provided me with a free HFR upgrade so I can record constant 120FPS internally to the SD card instead of 8 second bursts. They have since released the FS5 mark ii that has all of these upgrades included so I wish that the current owners could get the raw upgrade for free or at a reduced cost.

Other then that I highly recommend this camera. I have left my video review below.

A new chapter starts now!

Hi everyone. I am excited to type out this blog post as a goal that I have been working towards for the past few years has finally been achieved. I am finally 100% my own boss. Yes you heard right, yesterday was my last day working at the camera store.

For the past 2+ years I have been working at Peace camera and when i was not working at the store I was spending every waking minute working on building my business. Over the past few months I have been fortunate enough to land some pretty big jobs that will pay me enough that I can dedicate all my time into the business.

To say I am excited would be an understatement. I am beyond excited to now do what I love to do as a full time business. With this change is a reboot of my YouTube channel. I plan on putting out a new video every single week starting with the one that I will link at the end of this blog post.

I want to personally thank everyone who has been supporting me throughout this journey especially my family. I also have some amazing friends who have had my back this whole time and I love you for it.

Please make sure to stay tuned as I will be putting up a new blog post every week to go along with the corresponding video. I am going to end this now and I look forward to the journey ahead.