Video today has become a bigger and bigger part of life on social media and if you are not leveraging that as part of your business marketing then you can be loosing out. Here are some of the reasons why you should be using video.
Video Increases Sales
Studies have shown that adding a product video or an explainer video on your page can increase the likelihood of a sale by 80%. Over 60% of businesses have started using video as a part of their marketing strategy and over 80% of those feel that having video has become an important part of their marketing strategy.
Mobile Users Love Video
Almost 90% of mobile users will watch video on their phone. People are more likely to stop and watch a video then stop to read an ad. Plus the number of smartphone users keeps growing every year.
Video is More Personable
When users watch a video they get to see your personality and passion for what you do. Sure you can read all about a product or service, but to have it explained by you will get you a lot more engagement.
Video can help your ranking on Google
Google now owns YouTube so having an embedded video on your website will increase your chances of showing up on the first page of Google search.
These are just a few of the reasons why video is so important for business and brands these days. While hiring a video production company to make these videos for you may not be the cheapest option your return on your investment will be well worth it. David Spector media has all of the proper tools to help you produce, shoot and edit a video that will help your business grow. If you are interested in having a free consultation to discuss options to help your business with video please visit the contact me page and fill out the form and I will get back to you to schedule an appointment.